websites – Web Design Ledger https://webdesignledger.com By Web Designers for Web Designers Tue, 12 Mar 2019 14:47:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://webdesignledger.com/wp-content/uploads/2015/08/cropped-Web-Design-Ledger-512x512-Pixel-32x32.png websites – Web Design Ledger https://webdesignledger.com 32 32 WHAT IS THE AVERAGE LIFE OF A WEB DESIGN? https://webdesignledger.com/what-is-the-average-life-of-a-web-design/ https://webdesignledger.com/what-is-the-average-life-of-a-web-design/#respond Tue, 12 Feb 2019 14:38:05 +0000 http://webdesignledger.com/?p=46575 Modern websites do not look or work like the ones created in the early ’90s. That is because technology changes, along with internet marketing rules. As a result, many old site designs are outdated. So, what is the average life of web design? Let’s find out together. HOW TO THINK ABOUT YOUR SITE? Let’s make an analogy between sites and […]]]>

Modern websites do not look or work like the ones created in the early ’90s. That is because technology changes, along with internet marketing rules. As a result, many old site designs are outdated. So, what is the average life of web designLet’s find out together.

HOW TO THINK ABOUT YOUR SITE?

Let’s make an analogy between sites and cars. Most people led, at one time, a “first car”. You know what I’m talking about, of course! The car that you bought as a freshman driving license may not have air conditioning, a CD player or electric windows and mirrors. Do not care that it was not an Audi Q7. Yet you loved that car! It represented your independence and took you from point A to point B – most of the time.
Time passes and many of us give up our first cars. You probably get married and have kids and suddenly the van becomes the ideal vehicle. You may be moving long distances and the hybrid seems to be the best choice. No matter what choice you made in terms of your personal car, the idea is that you have overtaken the first car and have gone to something that best fits your needs and which, hopefully, looks even better. 
What is the purpose of this analogy? 
The first thing you need to do is evaluate your current site. The average life of a web design depends on two things:

  • 1. Does it take you from point A to point B or is it ruined regularly?
  • 2. Is the vehicle suitable to serve your business needs and generates sufficient customers?

OK – there is a third thing.

  • 3. Looks good?

Seriously, if you come to the board meeting in a 2002 Honda Civic, this will not testify that “Hey, I’m Vice President”. However, if you come with a Mercedes, then people’s perceptions will change. The image matters in business.

WHAT IS THE AVERAGE LIFE OF A WEB DESIGN?

Although there is no pre-established rule for the duration of a web design, you can bet if it is older than three, then there’s a chance to need some upgrades.

  • 2-3 Years Old –  In a competitive industry, it’s time for a new site. In a non-competitive environment, you must start planning.
  • 3-4 Years Old –  Evaluate the current site and plan for immediate upgrades or plan a new site.
  • 5 Years Old –  You Need To Revise Your Site!

Age is an indicator you need to plan. You should consider redesigning the site even earlier if one of the following applies.

IS YOUR SITE TAILORED FOR MOBILE DEVICES?

Having a cell phone is not an option. It is a necessity. Due to the growing number of mobile devices, Google began classifying sites using the Mobile Index. In other words, if your site is not adapted for mobile devices, you will not get a good rank. Point!

DO YOU HAVE A GOOD CONTENT MANAGEMENT SYSTEM?

web design

The content on the site is responsible for both organic and paid traffic. A good content management system, such as WordPress, allows you to optimize your SEO site and keep everything in the best state of play. However, it is not just the published content. CMS manages all the “behind the scenes” files, such as email integration. Managing content is essential and may be the element you lacked the most.

IS YOUR SITE NOT RANKED ON GOOGLE?

It looks like Google updates the algorithm daily. The truth is that there have been many changes in the classification process in the past year and more are planned in the near future. Many of these are related to the operation of the site. To see if you have a problem, you can place your site using the checks listed in “Why is my site not ranked on Google?”

NEED MORE CONVERSIONS?

Does your client look for something or try to solve a problem? Is your site expected to solve it in its place? If it does not find a quick solution, then it will click on another site. Older websites have not been designed around the user-friendly concept (ie they do not take into account the user experience). Nowadays, UX Design increases the number of potential customers by providing a beautiful conversion-focused site.

DOES YOUR SITE BEGIN TO LOOK OUTDATED?

I am sorry to say this, but it is a reality: who wants to buy technology or clothing (or contract services) from someone who seems stuck in the 90s? Unfortunately, the perception of customers will be that business ideas and practices are also blocked in the 1990s. Give your site a modern look that shows you are current, relevant and at the forefront of market trends.

CAN YOU MEET GOOGLE’S SPEED REQUIREMENTS?

web design

To improve the user experience, Google penalizes sites that are not uploaded in less than 3 seconds. That’s right – 3 seconds! If your site is over 5 years old, if you have not made revisions over time, it certainly runs slowly. Google has some useful tools to help you measure the speed of your site. If your site runs slow, call us. We can show you how to solve the problem.

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Be Theme: How Productive Procrastination Can Boost Your Efficiency https://webdesignledger.com/theme-productive-procrastination-can-boost-efficiency/ https://webdesignledger.com/theme-productive-procrastination-can-boost-efficiency/#respond Wed, 06 Sep 2017 15:25:37 +0000 http://webdesignledger.com/?p=41885 Just like other freelancers, you probably put things off from time to time. Sometimes, these things are the ones that you really should get done if you want to stay out of trouble. Once you find yourself scrambling to meet a deadline, the quality of your work is likely to take a hit. The result? […]]]>

Just like other freelancers, you probably put things off from time to time. Sometimes, these things are the ones that you really should get done if you want to stay out of trouble.

Once you find yourself scrambling to meet a deadline, the quality of your work is likely to take a hit. The result? An unhappy client, and a stain on your reputation as a reliable designer/developer.

Procrastinating often leads to an unsatisfactory outcome, but there is a silver lining. It’s called Productive Procrastination, and it can help you improve your work.

How Be Theme’s Productive Procrastination Approach Boosts Productivity

If you’re determined to let things slide, you might as well find something to do that’s fun. That’s not all – it also can be productivity enhancing and potentially profitable.

We agree, that mix doesn’t seem to fit in with our usual concept of procrastination. Especially, the “productivity enhancing” part.

However, there’s an outfit that shows you how to procrastinate for fun and profit (sounds like the title for a book). It’s Be Theme, a Themeforest top 5 best sellers, and the biggest of all WordPress themes.

Instead of looking at the old pictures, try browsing through Be Theme’s 270+ pre-built websites. These are complete with its one-click installer. It is a great way to turn “wasted” time into productive time.

  1. Scroll through Be Theme’s 270+ Pre-built Websites

How does Be Theme’s productive procrastination idea work? It’s almost ridiculously simple. The 270+ pre-built websites, the largest selection on the market, cover more than 30 common and not so common business, creative, and personal niches. The fun part is browsing through the entire selection. The productivity part is the time saved, and the ease in which you can drill down to the perfect website theme for a given client.

Here’s a heads up on what you can expect:

More than 60 Pre-built Websites for Creative Industries

Whether you have a self-employed creative client, a client representing a creative agency, or you simply want to showcase and promote your own work, there are over 60 pre-built websites to choose from. No two are alike, but they share several important characteristics:

  • Interactive galleries for portfolios and/or showcasing individual products
  • Large, high-quality images designed to grab attention
  • Easy navigation, regardless of the website’s size and complexity
  • Structured to place your client’s brand front and center.

For example:

Showcase

Ad Agency

Video

Model

Barber

Design

Given these examples, it’s easy to see that with 60+ to select from, you’ll have little trouble finding the right one for any of these categories:

  • Bloggers
  • Photographers, Visual Artists, or Video Makers
  • Ad and Marketing Agencies
  • Designers (Web, Fashion, Interior, etc.)
  • Architects
  • and, Beauty Salons

30+ One-Page Pre-Built Websites

Finding a one-page theme for a client looking for something unique can be difficult. That’s not the case if you have these, and more than 30 other different templates to choose from:

Landing Page

Parallax

Service

Ebook

Since each is completely customizable, you’ll have no trouble satisfying a unique set of requirements, plus you’ll get:

  • Responsive websites for the mobile crowd
  • Attractive designs and design concept to work with
  • Examples of clever and effective use of whitespace
  • The capability to structure your content however you want
  • The ability to build a website and have it up and running in less than 4 hours

9+ Pre-built Websites for Online Shops

Great design concepts for eCommerce websites.

Shoes

Store

Shop

Cosmetics

What do these 9+ pre-built websites offer?

  • Product galleries
  • Easy-to-use order forms
  • A design approach that places a spotlight on the products
  • Top-quality images
  • Intuitive menus
  • Shopify integration

What about those special niches that can sometimes be difficult to fit?

20+ Pre-Built Websites for Health and Wellness

Herbal

More than 12 for Fitness and Nutrition

Sports Club

Over 16 for Events and Nightlife

Club

9+Great Ideas for Restaurants, Bars, and Cafes

Bistro

10+ for IT Services and Products

Code

and, 7+ for Financing and Bookkeeping; not the easiest niches to find themes for.

Accountant

You can experience what Productive Procrastination is all about right now. Just scroll through Be Theme’s 270+ pre-built websites.

  1. Watch Fun Video Tutorials on YouTube

Do you feel the urge to procrastinate coming on? A great way to do it productively is to watch interesting and informative videos.

You’ll find this selection of video tutorials creative and fun to watch. At the same time, it will be helpful in learning productivity tips, new software, and new skills.

Be Theme has an impressive library of video tutorials, including guided tours,

a mini-tutorial on using their 1-click installer,

… and several in-depth, 50-minute tutorials that show you how to apply entire Theme.

  1. Read Creative and Useful Infographics

We know another way to spend your time in a fun and productive way! Enjoy your useful procrastination by scrolling through a collection of infographics.

You can learn a great deal! Certainly, more than you’ll learn from being subjected to a friend’s party photos.

Infographics that are relevant to an area you are familiar with, can be a joy to look at,

Like the following:

Wrapping It Up

Procrastinating is generally looked upon as not being a good thing. Moreover, attempting to get out of the habit of doing so can be a chore. However, there is a silver lining.

Productive Procrastinating can be a fun way to spend your time. If you go about it correctly, you can learn a great deal. You can learn how to improve your work, your performance, and your productivity.

  • One example is Be Theme’s selection of 270+ pre-built websites. While browsing through them, you’ll discover how easy it can be to find the perfect theme for a client.
  • Watching videos is a great way to expand your knowledge, learn new skills, and refine old ones.
  • The same is true with infographics.

You needn’t feel guilty of procrastinating; simply refer to it as “research time”.

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HostGator Giveaway https://webdesignledger.com/hostgator-giveaway/ https://webdesignledger.com/hostgator-giveaway/#respond Mon, 05 Sep 2016 05:50:29 +0000 http://webdesignledger.com/?p=37069 Whether you’re a blogger or a budding entrepreneur, HostGator makes it easy for you to build your website and share your brand with the world. Choose from a variety of WordPress, cloud, and dedicated web hosting plans to suit your needs. You deserve a great website, and you are in luck because we are giving […]]]>

cbmnmm

Whether you’re a blogger or a budding entrepreneur, HostGator makes it easy for you to build your website and share your brand with the world. Choose from a variety of WordPress, cloud, and dedicated web hosting plans to suit your needs.

You deserve a great website, and you are in luck because we are giving away FREE hosting accounts to 3 lucky winners! Enter below for your chance to win!


1st prize: One year FREE Optimized WordPress – a $215 value

2nd prize: One year FREE Cloud Hosting – a $167 value

3rd prize: One year FREE Shared Hosting – a $143 value

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What Website Makers Have Been Missing Until Now https://webdesignledger.com/website-makers-missing-now/ https://webdesignledger.com/website-makers-missing-now/#comments Tue, 30 Aug 2016 15:00:23 +0000 http://webdesignledger.com/?p=37084 Written by Kira Goldring When the first cell phone was created in 1973, no one would have guessed that just forty years later the majority of the population would unfailingly rely on them for a plethora of things that have nothing to do with calling another person. In the last decade or so, a device that […]]]>

Written by Kira Goldring

Simbla online database website maker

When the first cell phone was created in 1973, no one would have guessed that just forty years later the majority of the population would unfailingly rely on them for a plethora of things that have nothing to do with calling another person. In the last decade or so, a device that began as a means of communicating with others on the go has morphed into a mini-computer that can be carried around in your pocket, answer most of your questions, and entertain you ’till the sun goes down. And carried they are; these ubiquitous smartphones have generated a forty percent increase in mobile phone users over the last fifteen years, for the underlying reason that they serve our needs. Yes, that 1973 cell phone was a wonderful first step for mankind, but it was apparent that that’s all it was: a first step. The smartphone, on the other hand, was the real prize.

In the realm of DIY website making, we are still stuck on that first step; we’ve only succeeded insofar as to create basic websites to self-market our brands, a nice feat in itself but not even close to enough. What we are still lacking is the autonomy to push the boundaries of website making; if we want to add things like an online database or web applications to our websites, we’re right back at square one—needing to appeal to external, expensive resources, hire third-party developers or acquire widgets to do the job for us. It’s time to revolutionize the way we think about website makers and the capabilities they afford us, to realize that what they allow us to do barely scratches the surface of what we need to be able to accomplish independently. Until now, website building has just been the pretty face on a much bigger canvas that has never been painted before: a complete online business environment.

 

For the first time in website-making history, Simbla has bravely jumped into the revolutionary bath and came out unscathed, by integrating a UI/UX environment with a brand new online database that can also produce web-based applications. This unprecedented combination is what will drive the future of website making, i.e. the ability for SMBs to create an entire online business environment by themselves, without having to turn to outside sources for help.

Before we broach the subject of this unparalleled database, let’s explore some of Simbla’s more well-known features as a website maker. Their UI/UX platform encompasses a number of useful tools to assist anyone from beginner to expert in making their website:

  • Responsive—The websites are compatible with both computer and mobile devices, such as smartphones or tablets, so you only have to make your website once.
  • Drag and Drop—So easy a baby could do it. Simply click on the design blocks you like, drag them wherever you want them positioned onto your page, and voila—your layout is complete. Unlike with some of the other website makers available, Simbla’s platform doesn’t lock the users in to using rigid or strict templates when choosing the design of their sites.
  • SEO friendly—Because Simbla’s sites are HTML5 based, all the content you insert is read as text which is picked up by search engines like Google. On top of this, Simbla provides a number of features that further enhances your site’s SEO.
  • Design tools—Graphic designers, you’ll enjoy this one! To ensure that your websites appear sleek, Simbla offers a theme maker, which will instantly change the overall look of your website while preserving the content, background images that include video backgrounds, and an easy-to-use parallax effect.

 

Designers heaven

Designer heaven

 

But the newest and most key feature on top of all of this is the addition of an online database builder to Simbla’s website-making package. This means you can now create your own database tables, define columns, add records, organize the data in an efficient and intuitive manner, and control who has permission to access it and how, by managing who can modify, create, obtain and remove data sets. You’ll have the ability to decide who the users are and establish their roles, and you won’t be limited to choosing one setting for everyone; you can individually customize who can perform which actions by assigning rights to different users, such as “read,” “delete,” “create,” “get,” and “update.” Setting up the database and its permissions is simple, and it can be easily incorporated into your website.

 

The future of third-party web widgets is at stake here, because the database you create with Simbla will give you the option to use “database widgets” that will connect to your online database and allow you to do things like create a login page for registered users, create a search form filtering the returned results and allow users to view, edit and add records. The newly registered users will then be shown in the database area. Owing to the sizable amount of options the widgets offer, users can choose to combine these app widgets and create their own basic data-driven applications, or produce more complex ones by utilizing a custom JavaScript API to suit their individual needs for database requests. In addition to the tailored applications users can construct, Simbla is in the midst of creating ready-made web applications that users will be able to choose from to perform complex processes, such as managing leads and clients, controlling sale processes, utilizing a straightforward blog system and more.

New features on the way

New features on the way

 

This integration of web-based applications with a database builder and UI/UX environment is a mind-blowing leap for SMBs: Finally, the smartphone of website makers has arrived. The possibilities it can afford you as a business are vast, cementing the point that Simbla has journeyed where no other website maker has before. You can now have your cake and eat it too: It’s time to upgrade from simply making websites to establishing a complete online business environment—you owe it to yourself. Thanks to Simbla, your need has finally been met.


Sponsored by Simbla.

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In Praise of the Peculiar: How and Why to Use Surreal Images https://webdesignledger.com/praise-peculiar-use-surreal-images/ https://webdesignledger.com/praise-peculiar-use-surreal-images/#respond Fri, 29 Jul 2016 17:33:45 +0000 http://webdesignledger.com/?p=36743 Sponsored by: By: Anastasia Dyakovskaya “Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of iStock & Getty Images’ 2016’s top […]]]>

Sponsored by:

Logo iStock


Macro closeup of fractal flower, digital artwork for creative graphic design. Colorful texture with floral pattern. Digitally created artwork.

By: Anastasia Dyakovskaya

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images

Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of iStock & Getty Images’ 2016’s top visual trends.  

The reason is simple: these original and sometimes peculiar compositions trigger a feeling of pleasure in experiencing the unpredictable. The aesthetic can transform an ordinary topic into something new and exciting. It can help distinguish a brand in a sea of similarity, making for memorable content that leaves a lasting impression. And, thanks to its hyper-immersive, psychedelic visuals, it has very broad appeal.

Nature-related images work as a particularly potent metaphor in this realm, leaving room for interpretation and creating meaningful connections with your content.

Here, iStock by Getty Images explain how to use captivating Surreality to illustrate some common concepts:


Growth in Business

Frame conversations regarding market or business growth with photography that depicts flourishing flora. With a touch of fantasy, images of lush green plants and verdant pastures go far beyond a basic gardening blog, serving as an apt allusion to fruitful endeavors in any field.

Branch of cyan colored fantastic leaves. Studio shot with light spot in centreA Summer/Winter comparison. Composite image.A macro shot of strands of moss on a stone - vibrant colors, surreal looking.

Numbers, Data and Metrics

Content that deals with data and metrics works well with interesting, high-quality images focused on patterns, textures, and repetition found in nature. A quarterly report might feature a seasonally appropriate yet abstract visual, while numbers-driven blogs, articles, or internal documents may be enriched by images depicting some kind of quantifiable element wrapped up in a visually pleasing configuration.

iStock_000081578749_LargeMacro closeup of fractal flower, digital artwork for creative graphic design. Colorful texture with floral pattern. Digitally created artwork.Abstract leaves background

Health and Wellness

Healthcare and pharmaceutical businesses can benefit from incorporating altered images in an attempt to stand out in a crowded market. Double exposure, layering, and playing with proportion are all creative ways to illustrate topics on wellbeing or mental illness, while creating new layers of meaning.

Creative double exposure portrait of woman combined with photograph of natureWoman PortraitMonochromatic conceptual collage of a man inhabited by a feeling of wilderness. His body is made of successive layers of mountains, trees and birds. His eye is visible through the trees.

Invention and Innovation

Innovation or thought leadership content lends itself to images that stand out due to unexpected choices related to color, light and depth of field. Vivid hues are always attention grabbing, while focusing on a certain point and blurring out the rest suggests the highlighting of something special.

This is a horizontal, color, royalty free stock photograph shot with a Nikon D800 DSLR camera. It is a winter afternoon in South Florida's Everglades National Park, an international travel destination. Photographed on Anihinga Trail. The bright day time sky with bright blue sky and white clouds reflects on the tranquil water's surface. Lilly pad floats on this wetland landscape.Black and white image of a Dandelion detail close-up macro, with wet tip looking like fine paint brush.Deposits around a thermal spring. Orakei Korako geothermal area on the Northern Island , New Zealand, near Rotorua,

Financial Concepts and Banking

Banking and financial organizations might try to spice things up with a series of psychedelic landscapes serving as background or header images. For those industries that find it most challenging to tell a visual story or maintain an engaging array of images, Surreality may yet prove most effective when thoughtfully applied.

fantasy landscape with clouds and a starLonely tree with mist and fireflies in forestNorthern lights above a forest, Finnish Lapland

Beauty and Fragrance

Beauty brands featuring herbal, fruit, or floral ingredients in particular might attempt to stand out with unexpected compositions using abstract angles and extreme close-ups. A vibrant burst of color accompanied by a surprise element is sure to draw attention and spark curiosities.

Droste Kiwibackground of back lit ripe melon slices arrangedAbstract kaleidoscopic texture or background pattern design made from pineapple

Supply Chain, Systems and Distribution

Distribution and supply-chain topics across industries pair well with kaleidoscopic images that evoke a web or span of networks due to design elements like refraction, replication, and abstraction. The modern, technological flair of such shapes and lines makes for a kind of psychedelia-meets-Photoshop, alternate reality that stretches the limits of image manipulation and is just the thing to keep eyes lingering longer.

Organic abstract, background pattern with plant based shapes. Mutant alien nature, genetic mutant.Abstract nature background with various circle and triangle shapes. Use vertically or horizontally.Organic abstract, background pattern featuring a profusion of thorns. Mutant nature, genetic mutation.

 

Explore more Surreality images at iStock by Getty Images. New customers receive 10% off credits with code NEWISTOCK10 – Until September 30th.

 


 

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How to Showcase Your Images in the Highest Quality Online https://webdesignledger.com/showcase-images-highest-quality-online/ https://webdesignledger.com/showcase-images-highest-quality-online/#respond Thu, 21 Jul 2016 15:48:50 +0000 http://webdesignledger.com/?p=36741 With Wix’s newest release, the Wix Pro Gallery, compromising on web image quality is now a thing of the past. Wix makes it easy for everyone to create a stunning website with all the tools they need. Designers can build beautiful sites complete with full online store integration, booking system, invoicing and more. And with this leading […]]]>

WixProGallery-HR

With Wix’s newest release, the Wix Pro Gallery, compromising on web image quality is now a thing of the past. Wix makes it easy for everyone to create a stunning website with all the tools they need. Designers can build beautiful sites complete with full online store integration, booking system, invoicing and more. And with this leading advanced image tool for web, you can now showcase images on your website in the highest quality online.

Sharp, Clear and High Quality Images for Web

Your web images should be displayed in the highest quality. The Wix Pro Gallery gives you full control over sharpness settings, letting you decide on the amount, radius and threshold of what you upload. They’re your images and you get the final say over what they’ll look like.

Showcase Everything in One Place – Images, Video and Text

The Wix Pro Gallery is about more than just your images. It’s a great way to organize all of your content from images to videos and text. What makes it different to other galleries? Simple – you can upload in the highest quality online without compromising on speed or performance. There are 6 simple, stunning pre-set layouts you can choose from, a built-in hover over effect (you can add your own color overlays and choose your opacity), as well as looping and auto-play tools.

 

 

Secure. Mobile-Optimized. Stunning.

Right-click protection is a must in modern website building and with the Wix Pro Gallery, your images are 100% secure. Plus, once you upload, they’ll automatically be mobile optimized. No matter what device your visitors are using, they’ll see your images in the same stunning high quality you uploaded them in. They can also show appreciation for their favorites love by clicking the heart button.
Showcase images on your website without compromising on quality. Try the Wix Pro Gallery for yourself.

Get Started with a Free Website Today »


 

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What Costs Should Website Development Budget Cover? https://webdesignledger.com/costs-website-development-budget-cover/ https://webdesignledger.com/costs-website-development-budget-cover/#comments Thu, 21 Jul 2016 14:20:22 +0000 http://webdesignledger.com/?p=36550 This is the question you are likely to be pondering, setting out for website development services. With all the possible benefits and desired functionality in mind, you definitely want your website to provide the greatest ROI possible. Take a closer look at the website development cost structure to make sure nothing slips your mind. One-time […]]]>

This is the question you are likely to be pondering, setting out for website development services. With all the possible benefits and desired functionality in mind, you definitely want your website to provide the greatest ROI possible. Take a closer look at the website development cost structure to make sure nothing slips your mind.

Website Development Budget

One-time expenses to take into account

Preliminary stage or ordering the meal

However invisible it may seem, precise requirement specification (including project cost and time estimation) is the first cost point. Yet only on paper, the website already needs investments. The more in detail you agree on the website’s functionality and look-and-feel from the very beginning, the fewer reworks will be needed once the solution is ready.

Website design or plating the dish

Website design prices vary based on the required components and supplied media content. For sure, re-using a template is a more cost-effective option than a custom design, but finding a template that will support your brand identity is not so easy.

In general, the website will need universal elements (such as buttons and icons) and content-specific parts. As for the latter, by providing your own multimedia content you cut down on the cost of creation or buying licensed stock images. Still, don’t overlook the need to additionally invest into integrating you multimedia into the overall website design.

Targeting mobile users, you may be considering a responsive design to guarantee convenient interaction with the website across a range of screens. Note that it’s necessary to cover the expenses for every screen size you’d like the website to be compatible with.

Website development or cooking the main course

Development costs depend on a website’s size and capabilities. What’s the number of pages: 10 or 210? Do you need custom functionality? And what about integration with the CRM, ERP, databases, mobile apps, etc.?

Apart from the number of pages, their content matters. Large multi-page websites, complex from the user perspective, can have simpler structure than smaller solutions with a bunch of custom elements. More advanced functionality without doubt costs more. Enhancing your business and enriching user experience, the following features will simultaneously raise the development total cost:

  • e-commerce tools (shopping cart, payment processing)
  • collaboration tools (forums, chats, contact forms)
  • admin features (membership, user management, database reports)
  • social media support (Facebook, Google+, Twitter), etc.

How about a money-saving tip? Getting started, define the functionality you need and split it into three groups:

  • must-haves for today
  • must-haves for tomorrow and
  • nice-to-have features

The website is supposed to get the job done. Period. Trendy features will let the website look cool and similar to the popular ones, as well as make set-up costs skyrocket. Planning growth and focusing on the current needs, you’ll stay on budget. Besides, consult with the service provider on the changes in requirements: perhaps, there’s a more cost-effective option to implement a desired idea.

Website redesign or a dinner with your own ingredients

Looking for these tempting minimum redevelopment costs, ensure you don’t get into a mousetrap. Apart from adding new functionality, quality website redesign implies preserving the assets you already have. This means redesign should embrace accurate content migration, keeping your SEO-equity, enhancing performance and scalability.

According to our internal research, content migration may take up to 50% of the overall development costs. Why so? You may choose a new CMS or go for content reformatting due to the prior use of WYSIWYG editors and multimedia that is highly dependent on the website’s layout.

Getting licenses or buying ready-made meals

Once you go for a CMS-based website (e.g. the one on Episerver CMS), the initial payment is extended with license fees. However, the use of powerful CMS systems helps to save money by reducing the development efforts required for complex websites.

What is more, license fees are not only about CMSs, some of the features, such as mailing or payment services based on specific software, are not always free.

Testing or tasting

One more cost point is website testing. For sure, developers involved in the website delivery will do some testing before the solution release. However, as the owner, you are interested in a website that is not only bug-free, but also convenient to the user and secure from intrusion. Then set your alarm clock for the testing time.

Usability testing will show whether the visitor finds your website convenient. Therefore it should be carried out before the solution launch. Ideally, the testing group’s members should be close to your target audience, even though this may increase the cost. Overall, be prepared for two-three rounds of usability testing to get a really user-friendly website.

Penetration testing is to be taken regularly, say, once a year, so as to reinforce existing security controls against a possible intrusion. The testing fees range depending on the time and amount of parameters tested.

On the whole, it’s not a good idea to get usability and penetration testing done by your website developers. Why not? Due to the lack of:

(a) Look from outside

As for usability testing, a person engaged in website design and development will not look at your website from the user perspective without bias, just due to having more knowledge, experience and desire to understand your website.

Penetration testers not engrossed in the website development, will not only use the latest tools, but also look more thoroughly for weak points and vulnerabilities.

(b) Specific expertise

The test results’ quality depends on the testers’ competencies. For usability testing that includes skills to make good tests and elaborate recommendations concerning usability issues. Penetration testing requires experience in defining the intruder model, vulnerabilities detection, visual demonstration of the possible damage and more.

Finally, before the solution is rolled out to the market, you will also need acceptance testing to be sure the website complies with your business requirements provided earlier in the preliminary stage.

Other cost factors or sprinkling the seasoning

Needless to say that delivery deadlines and solution complexity (both in terms of the design and functionality) will affect the total website cost. But there’re some other hidden factors to consider:

Internal team time lags

Make sure your team, involved in collaboration with the developers, reviews and gives feedback quickly. Otherwise, you’ll face additional costs just to cover the extra time spent on ineffective communication. In addition, try to focus on the truly valuable parameters, as nitpicking results in higher costs with almost invisible changes from a website visitor perspective.

Blurred project concept

Many companies provide a definite number of website design patterns, say two or three, as they allocate particular time for the planning stage. The customer’s ever-changing requirements lead to extra creative research and reworks, which results in higher delivery costs. Therefore, to save money, come up with a realistic concept of the future website and stick to it.

Regular costs to keep in mind

A website is not a one-off buy. To enjoy it up and running, you’ll have to make regular payments, either for merely staying online, or for updates to improve the website performance and remain competitive.

The former includes regular payments for the domain name and hosting just to reserve a place for your website in the Net, as well as fees for SEO to ensure your target customer can quickly pick up your website out of many. Unless you are savvy enough to engage in on-site content improvement, link building, keyword research, and optimization, chose a quality service provider to regularly, say, annually, carry out SEO website audit and optimization for you.

The latter, payments for maintenance, cover the bug fixing and updates to adjust to the changing environment, like a new browser launch, or the need for additional functionality to enhance UX and security level. Growing along with your business, the website will also require scalability and performance optimization to handle the soaring number of visitors and data amount.

Overall, to stay healthy, a websites needs money injections on an ongoing basis, which are likely to keep increasing. The larger your website becomes, the more data and visitors it processes, the more resources it requires to be active. Still, this money is just the necessary amount of fuel to keep your online vehicle moving.

Turnkey solution vs a cook-it-yourself approach

Let’s face it. Full cycle website development done by a tried and tested service provider will cost two-three times more than bringing together website parts delivered by small standalone companies. However, as a reward for extra payments you’ll get:

  • Worries off: no need to fit together the solution parts by yourself
  • Guarantee: confidence in the end solution quality
  • Consistency: for instance, the design won’t damage performance or search engine visibility
  • Valuable details in focus: as with content migration, no loss of users, traffic, URLs
  • Collaboration: your involvement in the development process to get the best-fit website
  • Thought-out processes: quick move through the development stages

Overall, despite the reduced initial costs, the construct-it-yourself approach will require from you sufficient IT industry knowledge. Otherwise, you can end up with spending more on reworks than on actual full-cycle development from the start.

Bringing it all together

Planning a website development budget, make sure it covers not only one-time costs, but also the hidden and regular expenses. For sure, you’ll be constantly enticed by the low-cost offerings, but stay skeptical.

In the end it’s up to you to decide whether to cook at home, get a snack in a fast-food cafe nearby, or dine in a Michelin-starred restaurant. However, not every diner will serve both quality and sophisticated dish, and amateurs won’t get the difference until they suffer indigestion.

By Vadzim Belski, Head of Web Development Department at ScienceSoft

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